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Welcome Back,

Welcome back everyone, I hope you all had a fantastic beginning to your weekend yesterday, but like all great things…they must come to an end. Before then let’s enjoy this amazing Sunday and get into another startup that we think you’ll really enjoy!

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Daily News Updates:

Economic Indicators and Labor Market:

• Job Market Resembles 1990s Boom: The current U.S. job market mirrors the late 1990s dot-com era, characterized by robust wage growth and near-full employment. However, experts caution about potential economic downturns similar to the early 2000s bust, especially given geopolitical tensions and rapid technological advancements. ​

• Federal Reserve's Cautious Approach: San Francisco Fed President Mary Daly emphasized the need for careful deliberation in interest rate policies amid rising economic uncertainties. Despite a solid economy, mixed market signals and recent tariff implementations necessitate a measured approach to monetary policy. ​

Trade Tensions and Market Reactions:

• Ongoing Trade War: The U.S. has imposed tariffs on Canada and Mexico, effective March 4, leading to significant stock market declines. Canada responded with 25% tariffs on U.S. goods, while Mexico plans to announce its countermeasures on March 9. ​

• Market Volatility Persists: Major stock indices, including the Nasdaq and S&P 500, experienced substantial losses due to ongoing trade tensions and economic policy uncertainties. Investors are advised to exercise caution and await clearer market signals before making significant moves.

Corporate Developments:

• Southwest Airlines Announces Layoffs: Southwest Airlines plans to lay off 1,750 employees, accounting for 15% of its corporate workforce, marking the first mass layoff since its inception in 1971.

Global Economic Policies:

• China's Economic Strategy: The 2025 National People's Congress commenced on March 5, with Premier Li Qiang reporting a 5% GDP growth in 2024 and setting a similar target for 2025. The government plans to increase the fiscal deficit rate to approximately 4% and allocate 4.4 trillion yuan for local government special bonds to stimulate economic development.

Social Movements and Consumer Behavior:

• Economic Blackout Protest: On February 28, a 24-hour consumer spending boycott, termed the "Economic Blackout," took place across the U.S. Organized by The People's Union USA, the protest aimed to challenge corporate influence and the rollback of diversity, equity, and inclusion initiatives. While the measurable economic impact remains inconclusive, the movement highlights growing consumer activism.

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Today’s Startup Spotlight:

Doji is an innovative AI fashion app designed to revolutionize the online shopping experience.

Launched in January 2025, Doji allows users to create virtual avatars by uploading selfies, enabling them to try on curated designer clothes or import products with shoppable links. This technology addresses a significant gap in the $759 billion global fashion e-commerce market by offering a personalized and interactive shopping experience.

The app has already attracted substantial attention, securing early-stage investment from Reddit cofounder Alexis Ohanian's venture capital firm, Seven Seven Six.

While Doji offers a unique solution, challenges include scaling the technology and ensuring a diverse range of fashion options to cater to various consumer preferences.

Startup Score of: 7/10

Entrepreneurs entering this space should be prepared for high development costs, potentially exceeding $500,000, and a competitive landscape with rapid technological advancements. Considering these factors, I would assign Doji a startup score of 7/10.

Growth Hacks

Leverage Influencer Partnerships:

Collaborating with influencers can significantly boost brand visibility and credibility. By partnering with individuals who have a substantial following, businesses can tap into new audiences and build trust quickly.

• Identify relevant influencers in your industry or niche.

• Offer mutually beneficial arrangements, such as free products or commission-based incentives.

• Example: A fitness apparel brand providing free gear to fitness influencers in exchange for social media posts showcasing their products.

Utilize User-Generated Content (UGC):

Encouraging customers to create content related to your products or services can enhance engagement and authenticity. UGC serves as social proof, influencing potential customers' purchasing decisions.

• Create branded hashtags to encourage sharing.

• Feature UGC on your official channels, giving credit to the creators.

• Example: A coffee shop encouraging customers to share photos of their drinks using a specific hashtag, then reposting these images on the shop's Instagram account.

Sales Masterclass

Storytelling in Sales:

Crafting compelling narratives around your products or services can create emotional connections with customers, making your offerings more memorable and appealing.

• Example: Instead of simply stating that a watch is water-resistant, share a story about how it withstood extreme conditions during an adventurous expedition, highlighting its durability and reliability.

The Power of Reciprocity:

Offering something of value to potential customers can trigger a sense of obligation, increasing the likelihood of a purchase.

• Example: Providing a free e-book or a complimentary consultation can encourage prospects to reciprocate by engaging further with your business or making a purchase.

Key Tip For Business

Business Marketing 101

Host Webinars or Workshops:

Offering free educational sessions positions your brand as an authority in the industry and provides value to your audience, fostering trust and engagement.

• Outcome: Builds credibility, attracts potential customers, and encourages word-of-mouth referrals.

Implement Retargeting Campaigns:

Retargeting ads remind visitors of your products or services after they leave your website, keeping your brand top-of-mind and encouraging return visits.

• Outcome: Increases conversion rates by re-engaging interested prospects who may not have made an immediate purchase.

Key Takeaways:

• Doji is an AI fashion app enhancing online shopping through virtual try-ons.

• Influencer partnerships and user-generated content are effective growth strategies.

• Continuous learning is vital for business adaptability and innovation.

• Storytelling and reciprocity can significantly boost sales effectiveness.

• Hosting webinars and implementing retargeting campaigns enhance marketing efforts.

• Common business myths, such as equating high traffic with high sales, are debunked.

That’s All For Today

I hope you enjoyed today’s issue. If you have any questions regarding today’s issue or future issues feel free to ask. Come back tomorrow for information on how to grow your income and wealth. I hope to see you.