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Welcome Back,

Welcome back everyone, I hope your week is going fantastically! Today we are back again to discuss another startup company, this one I think you can get a lot from that you could replicate in your own business. Enjoy!

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Daily News Updates:

Trade Tensions Escalate: The United States has imposed 25% tariffs on imports from Canada and Mexico, and increased duties on Chinese goods to 20%. In retaliation, Canada announced 25% tariffs on C$30 billion worth of U.S. imports, with potential for more if the situation persists. China has responded with additional tariffs of 10%-15% on certain U.S. imports and introduced export restrictions targeting specific U.S. entities. ​

Corporate Earnings Under Pressure: Major retailers are feeling the heat from the ongoing trade disputes. Target reported better-than-expected fourth-quarter results but cautioned that the new tariffs could adversely affect future profits, leading to a 1.5% drop in premarket trading. Similarly, Nvidia shares have declined by an additional 3%, following a previous 9% slump, amid concerns over reduced corporate spending on AI technologies due to the tariffs. ​

Global Economic Outlook: The International Monetary Fund (IMF) has revised its global growth forecast for 2025, projecting a 3.8% increase. This adjustment reflects robust economic activities in emerging markets and a steady recovery in developed economies.​

Cryptocurrency Market Update: Bitcoin has experienced a notable decline, trading below $88,000, as investors reassess risk amid escalating trade tensions. This downturn follows a period of significant gains for the cryptocurrency market. ​

Federal Reserve's Stance: Amid growing concerns over economic growth due to escalating trade tensions, traders are anticipating multiple interest rate cuts from the Federal Reserve in 2025. The central bank is expected to lower the Fed funds rate target to around 3.62% by December, implying at least two, and potentially three, 25 basis point cuts. ​

Impact on Local Economies: Manufacturing-dependent regions, such as Tupelo, Mississippi, are bracing for uncertainty as the new tariffs take effect. Businesses in these areas are concerned about increased costs and potential disruptions to supply chains, which could affect employment and local economies. ​

Analysts' Perspectives: Financial experts warn that the current policy uncertainties pose significant risks to the ongoing economic expansion. A hiatus in business and household decision-making is seen as a major threat, potentially leading to a slowdown in economic activity. ​

Global Reactions: The European Union's executive Commission has expressed deep regret over the U.S. decision to impose new tariffs, stating that such measures risk disrupting global trade. The EU is closely monitoring the situation and considering appropriate responses to protect its economic interests. ​

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Today’s Startup Spotlight:

Epirus is a defense technology startup specializing in developing advanced directed-energy systems, notably anti-drone weapons. In March 2025, Epirus secured a $250 million Series D funding round to scale up production of its flagship product, Leonidas, an anti-drone system.

This funding round was co-led by venture capital firm 8VC and Washington Harbour Partners LP, with participation from General Dynamics Land Systems. The defense technology market is substantial, with global military spending reaching $2 trillion in recent years.

However, the sector is highly competitive, with numerous established defense contractors. Epirus has demonstrated significant traction, including a $66 million contract with the U.S. Army in 2023.

Startup Score of: 7/10

Starting a similar venture would require substantial capital, with estimated startup costs around $100 million for research, development, and regulatory compliance.

Growth Hacks

Leverage Strategic Partnerships:

Forming alliances with established companies can accelerate growth by providing access to new markets and resources.​

• Identify potential partners whose products or services complement yours.

• Negotiate mutually beneficial agreements that align with both parties' goals.

• Example: A startup developing renewable energy solutions partners with a construction firm to integrate sustainable technologies into new building projects.​

Implement a Customer Referral Program:

Encourage satisfied customers to refer new clients by offering incentives.​

• Develop clear referral guidelines and rewards.

• Promote the program through various marketing channels.

• Example: A software company offers existing customers a $50 credit for each new user they refer who subscribes to their service.

Sales Masterclass

Storytelling in Sales:

Crafting compelling narratives around your product can create emotional connections with customers.​

• Develop relatable stories that highlight how your product solves real problems.

• Use customer testimonials to add authenticity.

• Example: A fitness equipment company shares a story of a customer who transformed their health using their products, inspiring potential buyers.​

Utilize Social Proof:

Demonstrating that others trust and use your product can influence potential customers.​

• Display reviews and ratings prominently on your website.

• Highlight endorsements from reputable figures or organizations.

• Example: An online retailer showcases thousands of positive reviews to build trust with new visitors.

Key Tip For Business

Business Marketing 101

Content Marketing:

Producing valuable content can attract and engage your target audience.​

• Create informative blogs, videos, or podcasts that address customer pain points.

• Share content consistently across platforms.

• Outcome: Builds authority and keeps potential customers engaged until they’re ready to purchase.​

Email Marketing:

Sending targeted emails can nurture leads and maintain customer relationships.​

• Segment your email list based on customer behavior or preferences.

• Personalize email content to increase relevance.

• Outcome: Increases engagement and drives repeat sales.

Key Takeaways:

• Epirus is a notable startup in the defense technology sector, recently securing $250 million in funding.

• Strategic partnerships and customer referral programs are effective growth strategies.

• Focusing on core competencies can strengthen your market position.

• Storytelling and social proof are powerful tools in sales.

• Content and email marketing are essential for engaging customers.

• Common business myths, such as needing a large team or equating high sales with high profits, can be misleading.

A Special Thanks To Our Sponsor of Today’s Issue - The Early Bird

That’s All For Today

I hope you enjoyed today’s issue. If you have any questions regarding today’s issue or future issues feel free to ask. Come back tomorrow for information on how to grow your income and wealth. I hope to see you.