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Welcome Back,

Hello everyone, I hope you are doing fantastic today! Today we will be talking about another startup company that has recently shown progress, this time in the fintech industry through the use of tax credits. Enjoy!

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The Business Builder

Daily News Updates:

In a significant political development, Danish Prime Minister Mette Frederiksen is embarking on a European tour, meeting with leaders in Berlin and Paris to rally support against U.S. President Donald Trump's intentions to acquire Greenland. She emphasized the need for European unity and stronger security measures in the Arctic amid heightened geopolitical tensions.

• Economic Developments: General Motors (GM) reported fourth-quarter revenue of $47.7 billion and adjusted earnings per share of $1.92. However, the company recorded $5 billion in one-time charges related to a Chinese joint venture and its discontinued Cruise robotaxi program, leading to a net loss of nearly $3 billion. Despite the loss, the results were better than analysts had expected.

• Environmental Concerns: Victoria, Australia, is facing severe bushfires, with multiple evacuations carried out in Dimboola as six fires rage out of control. The fires have led to the closure of the railway line between Victoria and South Australia, and residents are being urged to remain vigilant.

• Business News: Smithfield Foods is set to begin trading on the Nasdaq today after pricing its initial public offering (IPO) below the expected range, indicating lower-than-anticipated demand. The IPO raised approximately $522 million for the company, which went private in 2013 after being acquired by China's WH Group for nearly $5 billion.

• Global Affairs: French President Emmanuel Macron is set to address the future of the Louvre following complaints about the museum's deteriorating condition. The Louvre, the world's busiest museum, has faced issues such as overcrowding, insufficient facilities, and poor accessibility. A leaked memo from the museum's director highlighted these problems, prompting the upcoming address.

Today’s Startup Spotlight:

MainStreet is a fast-growing fintech startup helping small businesses uncover hidden tax credits and government incentives. By automating the often-complicated process of identifying and applying for local, state, and federal tax credits, MainStreet claims it can save businesses up to $50,000 annually on average. With over $1 billion in untapped tax credits available in the U.S., MainStreet operates in a massive market that has remained largely underserved.

Pros: Easy-to-use platform, significant cost savings, and growing demand for financial optimization tools among small businesses.
Cons: Heavy competition from other tax-related fintech tools and a 2% fee charged on savings achieved.

Market size: $1 billion+ in tax credits annually
Market saturation: 15% adoption among eligible businesses
Startup cost: Expect $150,000 to $300,000 for development, legal compliance, and marketing.

Startup Score of: 8.8/10

Definitely a great choice of markets, as the market is unsaturated and has low competition. With this said there are still a lot of people who can benefit form this service making it highly valuable. Although unsaturated there are still some big players in this industry which may make it tough to reach a large size.

Growth Hacks

Hack 1: Use Contests to Attract Leads
Launching a contest can generate buzz and attract new leads. For example, offering a $500 business credit to the winner can incentivize participants to sign up and engage with your brand.

• Create a contest around a theme relevant to your business.

• Promote it heavily on social media, especially platforms like LinkedIn and Instagram.

• Example: A digital marketing agency could run a “best business story” contest, with the winner getting a free website audit worth $1,000.

Hack 2: Leverage Partnerships for Growth
Partnering with complementary businesses can help you access a larger audience while reducing marketing costs.

• Reach out to businesses that target the same customer base but offer different products.

• Bundle services for a value-add offering (e.g., tax services and bookkeeping software).

• Example: A co-working space could partner with an accounting firm to offer free tax workshops to their members.

Sales Masterclass

1. Master the Upsell
Once you have a customer, aim to increase their lifetime value by offering relevant add-ons. For example, if a customer buys accounting software, upsell them a $30/month consulting package to maximize their tax benefits.

2. Use a Visual ROI Pitch
People love seeing numbers. Showcase how your product will save or make them money. For instance:

• "Our software saves small businesses an average of $10,000 per year in tax deductions."

• Visual aids like charts or calculators can help drive the point home.

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Key Tip For Business

Business Marketing 101

1. Build Trust with Case Studies
Showcasing real customer success stories is one of the best ways to build credibility. For example, a marketing firm could highlight how they helped a client boost ROI by 200%.

2. Retarget Your Website Visitors
Most visitors don’t convert on their first visit. Use tools like Google Ads or Meta Pixel to run ads targeting those who left your site without buying.

• Offer a special incentive, like 10% off, to encourage them to return.

Key Takeaways:

• Startup Spotlight: MainStreet is making waves in the fintech space, tapping into $1 billion in untapped tax credits.

• Growth Hacks: Leverage contests and partnerships for fast, cost-effective audience growth.

• Business Tip: Track KPIs like a hawk to ensure profitability and efficiency.

• Sales Tips: Focus on upselling and visual ROI pitches to increase customer conversions.

• Marketing Tips: Use case studies and retargeting to build trust and recapture lost leads.

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That’s All For Today

I hope you enjoyed today’s issue. If you have any questions regarding today’s issue or future issues feel free to ask. Come back tomorrow for information on how to grow your income and wealth. I hope to see you.

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Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.