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Welcome Back,

Welcome back everyone, I hope your weekend is going fantastically! Today we will be diving into another startup, this one I think a lot of you can benefit from if you implement of few tactics shown. Enjoy!

Daily News Updates:

A massive winter storm continues to batter the Northeast and Midwest, bringing blizzard conditions, power outages, and hazardous travel conditions.

In a major political shake-up, Congress has advanced a controversial immigration reform bill that could significantly alter the asylum process and border security measures.

The bill, which includes $8 billion in border security funding and tighter restrictions on asylum applications, passed the Senate 53-47 and will now head to the House for further debate. If enacted, it would mark one of the most significant overhauls to U.S. immigration law in decades.

On the economic front, the Dow Jones surged 450 points after a stronger-than-expected retail sales report showed a 2.4% increase in consumer spending for January.

The Federal Reserve signaled it is likely to pause rate hikes for the remainder of 2025, citing improved inflation trends.

In business news, Tesla has announced a recall of 1.2 million vehicles due to a software issue affecting autopilot functionality. The recall impacts Model 3, Model Y, and Model S vehicles produced between 2022 and 2024.

Tesla CEO Elon Musk assured customers that an over-the-air software update will fix the issue, minimizing disruption for owners. Tesla’s stock initially fell 5% in premarket trading but rebounded later in the day.

On the global stage, tensions have escalated between China and Taiwan, with Chinese warplanes conducting the largest military drill near Taiwan in over a decade.

Taiwan’s Defense Ministry reported 48 fighter jets and 12 naval vessels operating near its airspace, prompting international concern. The U.S. has called for de-escalation, while Japan and Australia issued joint statements condemning China’s actions.

The UN Security Council has scheduled an emergency session to address the situation.

In entertainment, the BAFTA Awards took place in London, with Christopher Nolan’s ‘Oppenheimer’ dominating the night, winning Best Film, Best Director, and Best Cinematography. Meanwhile, Taylor Swift’s Eras Tour concert film surpassed $500 million in global box office sales.

Today’s Startup Spotlight:

Mighty Buildings is a 3D-printing construction startup that is revolutionizing the housing industry by using automated technology to build homes faster and cheaper than traditional methods. By utilizing sustainable materials and robotics, they can construct homes in less than 24 hours while reducing labor costs by up to 40%. The company has already raised over $100 million in funding and has projects in California, Texas, and Florida.

• $1.3 trillion U.S. housing market: A massive opportunity for disruption.

• 20% market adoption expected in next decade: Strong growth potential.

• Startup cost: Requires at least $250,000 for equipment, permits, and initial builds.

Startup Score of: 6.9/10

High innovation potential but requires heavy investment

Growth Hacks

Use Micro-Influencers to Build Brand Trust
Instead of spending thousands on celebrity endorsements, partner with micro-influencers who have 5,000-50,000 engaged followers in your niche. They often convert at higher rates because of their authentic relationships with their audience.

• Find influencers using platforms like Upfluence or Heepsy.

• Offer them free products or commission-based partnerships.

• Example: A fitness apparel brand partnering with a local personal trainer rather than a global athlete.

Maximize Revenue with Subscription Models
A subscription-based business generates consistent revenue and increases customer retention. Whether you sell physical products, digital services, or exclusive content, recurring payments provide financial stability.

• Offer tiered pricing for different levels of access.

• Use automated payment systems like Stripe or Recurly.

• Example: A coffee company offering a monthly coffee subscription for $19.99 rather than one-time purchases.

Sales Masterclass

Anchor Pricing for Higher Sales
Consumers are more likely to spend more when they see a higher price first. This is known as anchoring bias. Instead of listing your cheapest option first, show a premium package first, making the lower-priced options seem like a bargain.

• Example: A coaching program lists a $5,000 VIP package first, then a $1,500 standard option, making the second choice seem like a deal.

Urgency-Driven Sales Work
Creating a sense of limited-time availability can push customers to act fast. Whether it’s countdown timers or low-stock warnings, scarcity triggers fear of missing out (FOMO).

• Use "Only 3 spots left!" or "Sale ends in 12 hours!" in sales pages.

• Example: Airlines showing "Only 2 seats left at this price!".

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Key Tip For Business

Business Marketing 101

Run Retargeting Ads for Higher Conversions
Most people don’t buy the first time they visit your site. Retargeting ads help bring them back by displaying your product across social media, Google, and YouTube.

• Set up Facebook Pixel or Google Remarketing.

• Offer a discount code to re-engage lost visitors.

• Example: An e-commerce store offers 10% off if someone abandons their cart.

Local Partnerships Can Skyrocket Growth
If you're a local business, collaborate with other businesses to cross-promote. A gym can partner with a meal prep company, offering discounts to each other’s customers.

• Identify non-competing businesses with the same audience.

• Create joint promotions to increase exposure.

• Example: A spa and yoga studio offering package deals.

Key Takeaways:

• Startup Spotlight: Mighty Buildings is disrupting real estate with 3D-printed homes, reducing costs and build time.

• Growth Hacks: Use micro-influencers and subscription models for long-term revenue.

• Business Tip: Delegation is key to avoiding burnout and scaling efficiently.

• Sales Strategy: Anchor pricing and urgency can boost conversions instantly.

• Marketing 101: Retargeting ads and local partnerships can skyrocket sales.

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That’s All For Today

I hope you enjoyed today’s issue. If you have any questions regarding today’s issue or future issues feel free to ask. Come back tomorrow for information on how to grow your income and wealth. I hope to see you.