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Welcome Back,

Hi there, and welcome back to another Business Builder. I hope you all had an amazing weekend and are ready for a fantastic week. Today we will be diving into another startup in the EV industry. Enjoy!

Daily News Updates:

In a significant development, the Israeli military has completed its withdrawal from the Netzarim Corridor in Gaza, following a ceasefire agreement with Hamas. The area has suffered extensive damage, with homes, shops, and infrastructure heavily impacted. The ceasefire aims to bring a permanent end to the conflict and includes provisions for the release of hostages held by Hamas in exchange for Palestinians imprisoned by Israel. Israeli negotiators are scheduled to return to Qatar for continued discussions, with substantial talks delayed until after a security cabinet meeting.

In sports, Liverpool's pursuit of a historic quadruple was halted after a 1-0 defeat to Plymouth Argyle in the FA Cup. Plymouth, positioned at the bottom of the Championship, advanced to the fifth round thanks to Ryan Hardie's 53rd-minute penalty. Liverpool remains leaders in the Premier League and are still contenders for the Carabao Cup and the Champions League.

A major winter storm is affecting 19 states across the Northern U.S., placing 90 million Americans at risk. The storm has led to travel disruptions and flight delays, with cities from the Midwest to the Northeast under alerts.

In the entertainment world, while Kendrick Lamar is set to perform at the Super Bowl halftime show, his rival Drake will be in Australia, performing at Rod Laver Arena in Melbourne. The two artists have a well-documented feud, which has been highlighted by diss tracks and legal battles.

In golf, the final round of the WM Phoenix Open 2025 is underway at TPC Scottsdale in Arizona. Belgium's Thomas Detry leads by five shots at 18-under-par, with top players like Rasmus Hojgaard, Jordan Spieth, Robert MacIntyre, and Scottie Scheffler in pursuit. The winner will take home $1.6 million from the $9.2 million prize purse.

In Ireland, 1,500 electricity customers remain without power following Storm Éowyn. The National Emergency Coordination Group (NECG) held a meeting to coordinate the ongoing restoration of essential services like electricity, water, and telecommunications. Since the storm hit, power has been restored to over 766,500 customers.

In India, N. Biren Singh has resigned as Chief Minister of Manipur amid ongoing ethnic violence in the state. His resignation comes as the region continues to grapple with unrest and calls for peace.

In business news, Razorpay CEO Harshil Mathur shared insights from a lesson on crafting an image, recalling advice from OpenAI CEO Sam Altman. Mathur emphasized the importance of authenticity and strategic image management in leadership.

In the Middle East, three Israeli hostages released by Hamas have reunited with their families. They revealed concerning conditions during captivity, including severe malnutrition, highlighting the ongoing humanitarian issues in the region.

Today’s Startup Spotlight:

ChargeLab is an emerging startup focused on revolutionizing EV (electric vehicle) charging infrastructure by providing software solutions that help manage and optimize charging stations. With a market that is projected to exceed $207.5 billion by 2030, ChargeLab aims to address inefficiencies in EV charging by offering a platform that integrates payment processing, load balancing, and remote monitoring.

• EV Charging Market Size: $207.5 billion projected by 2030.

• Market Saturation: Medium – competition is increasing, but opportunities remain vast.

• Startup Cost: Approximately $250,000 for software development and marketing.

• Success Rate: With governments pushing for clean energy adoption, the EV sector is expected to see high demand and stable growth.

Startup Score of: 8/10

Success of this startup is very promising although government reliance may cause problems down the line. This market also quickly gaining more and more traction, competition is expected to grow fast!

Growth Hacks

Hack #1: Utilize Niche Influencer Marketing Leverage micro-influencers in your industry to build brand trust and expand reach. These influencers often have a smaller, but more engaged audience that trusts their recommendations.

• Identify influencers with 5,000 - 50,000 followers in your niche.

• Offer free product trials or commission-based incentives.

• Example: A fitness apparel brand partners with local gym trainers to promote gear on social media.

Hack #2: Leverage AI for Customer Retargeting Most first-time website visitors don’t convert. AI-driven retargeting ads help bring them back by analyzing behavior and serving personalized ads.

• Use Google Ads and Facebook Pixel for retargeting.

• Implement AI-driven product recommendations based on browsing history.

• Example: An e-commerce store reminds a visitor about an abandoned cart with a 10% discount offer.

Sales Masterclass

1. Use the "Feel-Felt-Found" Technique This method helps address objections by showing empathy and providing a solution.

• Example: "I understand how you feel about pricing. Many clients felt the same way, but they found that our product saved them $500 per month in efficiency."

2. The Power of Bundling Offer package deals to increase perceived value and boost sales.

• Example: A software company offers a lifetime subscription bundled with exclusive training videos for an additional $50, increasing average order value.

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Key Tip For Business

Business Marketing 101

1. Launch a Referral Program Word-of-mouth marketing is 5x more effective than traditional ads. Reward loyal customers for bringing in new business.

• Example: A subscription box service offers $20 store credit for every friend referred.

2. Optimize Google My Business for Local SEO If you have a physical business, an optimized Google My Business profile can drive more traffic and local customers.

• Ensure business hours, location, and reviews are up to date.

• Post updates to engage potential customers.

Key Takeaways:

• ChargeLab is a promising EV charging software startup with a high-growth market.

• Influencer marketing and AI retargeting can dramatically boost customer acquisition.

• Knowing your break-even point helps set clear financial targets.

• Sales strategies like bundling and the "Feel-Felt-Found" method can close more deals.

• Referral programs and local SEO drive organic business growth.

A Special Thanks To Our Sponsor of Today’s Issue - Elf Labs

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That’s All For Today

I hope you enjoyed today’s issue. If you have any questions regarding today’s issue or future issues feel free to ask. Come back tomorrow for information on how to grow your income and wealth. I hope to see you.